Tag Archives: Copy

The Anti-Journalist’s Guide to Copywriting – 5 Ways to Write Winning Copy Every Time

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“Content is King”. Or so we are regularly told. Google is certainly trying to shift the focus toward quality content, but being a wordsmith doesn’t come naturally to everyone. Marketers in multinational companies right through to an entrepreneur in a start-up need to nail their online copy, but this is sometimes more difficult that it seems. Continue reading The Anti-Journalist’s Guide to Copywriting – 5 Ways to Write Winning Copy Every Time