Since the dawn of the internet, there have been websites that are misleading, flooded with horrible content, or loaded with irrelevant information. Such websites have crippled many search engines that didn’t bother to create more intuitive search functions, like Google’s “Panda” release which rightfully places search engine results on content rather than something trivial like keyword density. Continue reading Take Time, Create Great Content
Gone are the days when content marketing was about newspaper ads, magazine ads and flyers. If you want to make the most of your marketing, then you have to move your content marketing strategy online. You need to set aside those “brick and mortar” outbound marketing techniques and instead focus on inbound marketing methods such as: Continue reading Your Content Marketing 101 Checklist
Here’s your weekly wrap up to make your Friday the 13th less nerve racking.
1. How Even ‘Boring’ Industries Can Create Interesting Content
It’s true, I promise. Continue reading Weekly Wrap Up: July 13
“Content is King”. Or so we are regularly told. Google is certainly trying to shift the focus toward quality content, but being a wordsmith doesn’t come naturally to everyone. Marketers in multinational companies right through to an entrepreneur in a start-up need to nail their online copy, but this is sometimes more difficult that it seems. Continue reading The Anti-Journalist’s Guide to Copywriting – 5 Ways to Write Winning Copy Every Time
Here at Inbound Play we read many inbound marketing and B2B marketing articles from other blogs, publications, and news sources. Instead of hoarding all that information, we’ve decided to share with you our few favorite articles from the week.
1. How to Squash Anxiety and Kill Your Inner Blogging Critic Continue reading Weekly Wrap Up: June 29
Infographics provide a valuable and visually appealing resource for visitors. To provide the most value for guests an infographic needs to be engaging, understandable, and persuasive. Focus on design and the content of the infographic to ensure the most effective presentation. Continue reading 5 Tips to Create a Killer Infographic