If you’re like a lot of small business owners, you’re already wearing a lot of hats – you’re the CEO, the sales team, the customer service rep, the janitor… if you’re finding yourself already tapped out and short on time, then hiring a ghostwriter to produce great content for your blog or website is a worthwhile investment.
Quality ghostwriters have the unique ability to “know” exactly what you want to say and put it into words for you so that you don’t have to wrack your brain and struggle for countless hours in front of your computer. After all, the time you waste sitting there is time that you could be spending on other areas of your business that you may be better at or that may be more important.
TIP: A lot of ghostwriters are also familiar with things like SEO, meta data, and other tactics that can increase organic traffic to your site and boost your conversion rates.
What is a Ghostwriter?
Ghostwriters can be hired on a “freelance” or contractual basis. You, the client, pays the writer to produce content for your site or blog (or other content such as press releases, eBooks, whitepapers, etc), and in exchange for money you receive great content that you then have full control over and can put your name – or anyone’s name – on.
Before entering into a contract with a ghostwriter, it’s always a good idea to write up a contract or an agreement of terms that you both then sign and agree upon. You can find a number of websites that can provide you with free basic agreement templates online that you can print and use.
How do I Pay a Ghostwriter?
There are a number of ways that a ghostwriter can be paid, though the two most common ways are on a “work for hire” basis (where the writer is paid a flat fee) or an hourly rate (the writer may bill you for their hours spent on a weekly or biweekly basis). Some other ways to consider include:
- Royalties (the ghostwriter gets a chunk of the profit every time a book is sold, or every time a blog post or web article leads to a conversion, etc.)
- Advance plus royalties (money is paid up front, and they receive a cut of the profits)
- Consignment pay (if any sales are made, the ghostwriter is paid a certain percentage of those sales)
Where do I Find a Ghostwriter?
One of the best places to begin your search for a ghostwriter is on a “microjob” site (such as Elance or oDesk). These sites have become increasingly popular and provide clients with a wealth of international professionals that offer their ghostwriting skills at varying rates. Typically you would post a “job” on the site, and interested ghostwriters would then send in “proposals” (somewhat like a resume for a job) as well as samples of their writing. From there, you can determine who you would like to work with based on their writing style, their fee, or any other factors you may want to take into account.
Many magazine and book publishing companies can also connect you with professional ghostwriters, or you can use other sites such as Craigslist to find ghostwriters online.