Pinterest is the latest social network taking the work by storm. Essentially it is an online pin board where users aggregate images using topical pin boards. You can pin images that you find anywhere on the web on to your Pinterest boards as well as re-pinning images from other users on the site. Being extremely visual, the site seems to be particularly appealing to women who make up 80% of the user demograhic. Boards about crafting, cooking and inspirational quotes are most popular with users collecting up image ideas for recipes they want to try and DIY projects they want to undertake as well as a whole host of other things. Businesses can incorporate a ‘pin it’ button in to their website so that users can pin images from the site straight on to their boards. A ‘follow’ button can also be added where the business in question has their own Pinterest account that they want users to know about and interact with. The power of Pinterest can definitely be harnessed for business purposed…check it out today!
Infographic provided by http://www.inbound.co.uk/