If you’re like a lot of small business owners, you’re already wearing a lot of hats – you’re the CEO, the sales team, the customer service rep, the janitor… if you’re finding yourself already tapped out and short on time, then hiring a ghostwriter to produce great content for your blog or website is a worthwhile investment.
Quality ghostwriters have the unique ability to “know” exactly what you want to say and put it into words for you so that you don’t have to wrack your brain and struggle for countless hours in front of your computer. After all, the time you waste sitting there is time that you could be spending on other areas of your business that you may be better at or that may be more important. Continue reading Save Time, Hire a Ghostwriter
Since the dawn of the internet, there have been websites that are misleading, flooded with horrible content, or loaded with irrelevant information. Such websites have crippled many search engines that didn’t bother to create more intuitive search functions, like Google’s “Panda” release which rightfully places search engine results on content rather than something trivial like keyword density. Continue reading Take Time, Create Great Content
Gone are the days when content marketing was about newspaper ads, magazine ads and flyers. If you want to make the most of your marketing, then you have to move your content marketing strategy online. You need to set aside those “brick and mortar” outbound marketing techniques and instead focus on inbound marketing methods such as: Continue reading Your Content Marketing 101 Checklist
“Content is King”. Or so we are regularly told. Google is certainly trying to shift the focus toward quality content, but being a wordsmith doesn’t come naturally to everyone. Marketers in multinational companies right through to an entrepreneur in a start-up need to nail their online copy, but this is sometimes more difficult that it seems. Continue reading The Anti-Journalist’s Guide to Copywriting – 5 Ways to Write Winning Copy Every Time
If you’re a company considering a brand new website design, there are a number of factors you have to take into deliberation. At the most basic level, you need to have an idea for a budget in place and a slight idea about the direction you want the website to take to help your design company’s creative team get to work. But if you take anything away from this article, it’s this: you should be certain that your Web design company is taking all the necessary steps to make your site’s design as search engine friendly as possible. Continue reading Three Tips for SEO Friendly Web Design
Infographics provide a valuable and visually appealing resource for visitors. To provide the most value for guests an infographic needs to be engaging, understandable, and persuasive. Focus on design and the content of the infographic to ensure the most effective presentation. Continue reading 5 Tips to Create a Killer Infographic