Category Archives: Analytics

Why Closed Loop Reporting is Essential for your Business

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Have you ever wondered how you can truly measure the efforts of your inbound marketing campaign? One of the most effective and powerful tools that online marketers have on hand is a little something called “closed loop reporting”. Closed loop reporting not only allows you to continually build and improve upon your marketing efforts, but it also gives you good, hard numbers that will help you build goals and expectations, and allow you to better decide where you should be allocating your marketing budget to attain the highest return on investment (ROI). Continue reading Why Closed Loop Reporting is Essential for your Business