Infographics provide a valuable and visually appealing resource for visitors. To provide the most value for guests an infographic needs to be engaging, understandable, and persuasive. Focus on design and the content of the infographic to ensure the most effective presentation.
Before beginning, make sure your infographic makes sense for your project. If you have large amounts of information, then an infographic may not provide the best option. It’s better to use an infographic that provides quick and simple images to convey a larger idea, statistic, or general concept. Otherwise, an infographic that takes up an entire web page may appear confusing or convoluted.
Map It Out
Make the design simple. Especially when dealing with complex subjects, simplicity provides the key to a succesful infographic. Map out the process or product details before you begin. Create subject headings and bullet points for each subject heading. If you are illustrating a process, then create a tree that shows possible outcomes and solutions. With the topic “Buying a Book,” write “Buying a Book” at the top of the page and then create three branches stemming to “Online,” “Brick and Mortar,” and “Trade-Ins” for three possible methods for buying a book. Continue to fill out the tree and describe the process for each option, using branches as potential choices.
Decide on a type of chart. You can have a simple chart that uses pie charts, line charts, or bar charts for quickly providing statistical information. Additionally, you can create more complex designs in the form of pictorial charts or process charts to display more complex processes, instructions, or actions. Nothing frustrates users more than having to squint to see an infographic. Also consider the possibility that someone may wish to print your graphic. By making the image of a high quality and large enough to view on several formats, you increase the usefulness of the infographic.
Choose a color scheme that allows easy identification of key concepts. For instance, warnings could be in red, optional information in yellow, and key information in a more relaxing color like green or blue. The choice of color is largely up to the designer. However, avoid using colors that strain the eyes, such as neon, or using similar colors such as pink against a red background.
The infographic should be large enough for the audience to view easily. Thumbnails are okay, as long as when a user clicks on them, a larger version of the image appears either on a new page, or using a lightbox type of script.
Social media integration provides a way to increase exposure for your infographic. By setting up the option for users to share with friends in their network, you essentially acquire free advertising. If a user finds content useful, then there is a good likelihood that their friends may find it useful as well if they share common interests. Use an embed code or visit Facebook or a similar social sharing site and use their tools to create a link that you can use to allow users to directly share your graphics.
– The Playwrights