Have you ever wondered how you can truly measure the efforts of your inbound marketing campaign? One of the most effective and powerful tools that online marketers have on hand is a little something called “closed loop reporting”. Closed loop reporting not only allows you to continually build and improve upon your marketing efforts, but it also gives you good, hard numbers that will help you build goals and expectations, and allow you to better decide where you should be allocating your marketing budget to attain the highest return on investment (ROI). Continue reading Why Closed Loop Reporting is Essential for your Business
Gone are the days when content marketing was about newspaper ads, magazine ads and flyers. If you want to make the most of your marketing, then you have to move your content marketing strategy online. You need to set aside those “brick and mortar” outbound marketing techniques and instead focus on inbound marketing methods such as: Continue reading Your Content Marketing 101 Checklist
Here’s your weekly wrap up to make your Friday the 13th less nerve racking.
1. How Even ‘Boring’ Industries Can Create Interesting Content
It’s true, I promise. Continue reading Weekly Wrap Up: July 13
Since the inception of Google, the search engine has continuously been updating and changing their search engine algorithm to meet the needs of internet users worldwide. They have faced and conquered many of the issues that plagued and even destroyed many other search engine providers (anyone remember metacrawler?) and their latest Google Panda search algorithm is no different. Continue reading How to Satisfy Google Panda’s Strict Diet
Inbound marketing, which is oftentimes referred to as online marketing, is all about driving qualified, relevant traffic to your website. The hope is that through the use of a number of inbound marketing tactics that you’ll able to entice visitors to your site, and then turn those visitors into leads, and then nurture those leads to the point that they become customers and perhaps even brand loyalists. Continue reading Inbound Marketing 101: What’s the Big Deal?
“Content is King”. Or so we are regularly told. Google is certainly trying to shift the focus toward quality content, but being a wordsmith doesn’t come naturally to everyone. Marketers in multinational companies right through to an entrepreneur in a start-up need to nail their online copy, but this is sometimes more difficult that it seems. Continue reading The Anti-Journalist’s Guide to Copywriting – 5 Ways to Write Winning Copy Every Time
If you’re a company considering a brand new website design, there are a number of factors you have to take into deliberation. At the most basic level, you need to have an idea for a budget in place and a slight idea about the direction you want the website to take to help your design company’s creative team get to work. But if you take anything away from this article, it’s this: you should be certain that your Web design company is taking all the necessary steps to make your site’s design as search engine friendly as possible. Continue reading Three Tips for SEO Friendly Web Design
Social media is big business now as it seems not only are most people using social media platforms but most brands are too and whatever you think about the social media take over, it’s unlikely to be ending any time soon.
With this in mind, international purveyors of unique, mainly handmade jewellery, Boticca.com have done their own study into how two of their favorite platforms work for them. Continue reading Pinterest Mini Series Part 3: Facebook Vs Pinterest Infographic