As you know, social media sites are a great way to find new customers, and even create a relationship with your current customers. Social media is so powerful that almost all well-known companies have at least one social media account that you can get updates from. However, there are some big mistakes that you can make on social media sites. This is why I have compiled a list of the top 10 social media mistakes, so that you don’t have to experience them.
1. Keep It Short and Sweet
One of the biggest problems, that a lot of businesses don’t seem to understand, is that social media isn’t the place to show everything. Social media is good for little tidbits of information, not entire press releases. The average attention span for internet users is under nine seconds, if you can’t make your point in that time frame they get frustrated and leave. So keep it short, and get right to the point.
2. Respond to and Fix Negative Comments
You won’t ever have the chance to run the perfect business. There will be dissatisfied customers at some point, and ignoring them won’t make the issue go away. You need to stay positive and respond to the complaint, then try to fix it. This will show all your customers that you do care and that you’re willing to admit to mistakes. Simply deleting, or ignoring the problems, however, will cause a lot of customer backlash.
3. All Specials, and Not Enough Specials
When customers engage with businesses through social media, they usually expect something in return. Promotions that run through social media sites give your fans value for keeping up to date on your business. So offering no promotions will cause customers not to subscribe to your accounts, since there is no benefit for them. However, offering too many promotions will train your customers to buy only when there is a promotion going on. Both situations can be bad for business, so set up a regular schedule, or have a minimum amount of time before another promotion is made.
4. Don’t Get More Likes Than Sales
Getting likes and other commendations from other people on social media sites is fun; it shows you that they like you. Everyone wants to be liked. The problem is that likes don’t automatically convert to sales; it takes a little more effort than that. So while getting likes can get you more exposure, that’s only the easy part. The hard part is actually monetizing those likes. So remember not to get too fixated on “likes”.
5. Always Acknowledge Your Followers
No matter if your followers are positive or negative; you need to put some input on the conversation. If you make a comment on a blog post that says how poor your business is, and you already fixed the issue, make sure to mention it to them and offer an apology. If you are asked a question, answer it to the best of your ability. Engaging with your followers shows that you are active. If users feel as though you aren’t active, they will go elsewhere.
6. Take it One Step at a Time
There are a lot of social media sites that you can put your business on, but diving in head first isn’t the best option. It’s always best to start with a single account, which for this example we will say is on Facebook. Then once you have a good following and think you understand the dos and don’ts of social media make a post announcing your brand new Twitter account. This means that all your Facebook friends that have Twitter accounts will check it out and start following your Twitter account. See how the snowball effect kicks in? Just make sure you don’t rush it, take your time and make your accounts as good as they can be.
7. Understand What Social Media Sites Are Right For You
Different social media sites have different types of users. So you need to understand your target demographic and find out what social media sites they hang out at. For example, if you are targeting consumers, and not other businesses, then LinkedIn isn’t going to be a good resource for you. Understanding the type of people who use the various social media sites is the difference between success and failure.
8. Make Customer Requested Changes to Your Business
When customers provide feedback, it’s time to make changes whenever possible. Customers get a feeling that they can trust you when they see that you are catering to them. This can quickly make loyal customers out of them, and others who read about what you have done.
9. Promote Your Social Media Pages
Customers and users aren’t going to search for your social media pages. You need to put links to your social media pages on your business’s website, and offering special promotions for those who do is a good way to incentivize the process.
10. Stay Active and Regular
Nothing is more frustrating than a stagnant account on a social media site. Nobody is interested in a page that hasn’t been updated in weeks, so be regular with your updates. If you feel as if you have information worth sharing on a daily basis, then do it. If you think twice a week is about right for you, then that’s fine as well. Just don’t let your updates slip too low, giving customers a reason to visit your social pages is a good way to get sales.
Jeff writes mostly about blogging, internet marketing, Pay Per Click Strategies and Search Engine Optimization techniques and best practices. He is also a consultant and content contributor for New York City homes for sale community.