Content

casper

Save Time, Hire a Ghostwriter

Published on August 29th, 2012 | by The Playwrights

If you’re like a lot of small business owners, you’re already wearing a lot of hats – you’re the CEO, the sales team, the customer service rep, the janitor… if you’re finding yourself already tapped out ... Read More


Content

content

Take Time, Create Great Content

Published on August 15th, 2012 | by The Playwrights

Since the dawn of the internet, there have been websites that are misleading, flooded with horrible content, or loaded with irrelevant information.  Such websites have crippled many search engines that didn’t bother to create more intuitive search functions, ... Read More


Social Media

linkedin b2b

5 Tips on How to use LinkedIn for B2Bs

Published on August 13th, 2012 | by Courtney Leighton-Kelso

When we think “social media”, we generally think about Facebook, Twitter, and maybe Google+.  The one social networking site that a lot of businesses are missing from their social media repertoire is LinkedIn.  LinkedIn is particularly ... Read More


Content

content 101

Your Content Marketing 101 Checklist

Published on July 16th, 2012 | by Courtney Leighton-Kelso

Gone are the days when content marketing was about newspaper ads, magazine ads and flyers.  If you want to make the most of your marketing, then you have to move your content marketing strategy online.  You ... Read More


Weekly Wrap Up

Ip weekly wrap up

Weekly Wrap Up: July 13

Published on July 13th, 2012 | by The Playwrights

Here’s your weekly wrap up to make your Friday the 13th less nerve racking.   1. How Even ‘Boring’ Industries Can Create Interesting Content It’s true, I promise.   2. Top 5 Things for Inbound Marketers ... Read More


SEO

google panda

How to Satisfy Google Panda’s Strict Diet

Published on July 13th, 2012 | by Courtney Leighton-Kelso

Since the inception of Google, the search engine has continuously been updating and changing their search engine algorithm to meet the needs of internet users worldwide.  They have faced and conquered many of the issues that ... Read More


Miscellaneous

iStock_000019967612Small

Inbound Marketing 101: What’s the Big Deal?

Published on July 12th, 2012 | by Courtney Leighton-Kelso

Inbound marketing, which is oftentimes referred to as online marketing, is all about driving qualified, relevant traffic to your website.  The hope is that through the use of a number of inbound marketing tactics that you’ll ... Read More


Weekly Wrap Up

Ip weekly wrap up

Weekly Wrap Up: July 6

Published on July 6th, 2012 | by The Playwrights

Here’s your 4th of July week wrap up! 1. 27 Lead Generation Ideas for the B2B  Marketer A phenomonal post on 27 ways to get leads for a B2B marketer. What makes it better is that ... Read More


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