If you’re like a lot of small business owners, you’re already wearing a lot of hats – you’re the CEO, the sales team, the customer service rep, the janitor… if you’re finding yourself already tapped out and short on time, then hiring a ghostwriter to produce great content for your blog or website is a worthwhile investment.
Quality ghostwriters have the unique ability to “know” exactly what you want to say and put it into words for you so that you don’t have to wrack your brain and struggle for countless hours in front of your computer. After all, the time you waste sitting there is time that you could be spending on other areas of your business that you may be better at or that may be more important. Continue reading Save Time, Hire a Ghostwriter
Since the dawn of the internet, there have been websites that are misleading, flooded with horrible content, or loaded with irrelevant information. Such websites have crippled many search engines that didn’t bother to create more intuitive search functions, like Google’s “Panda” release which rightfully places search engine results on content rather than something trivial like keyword density. Continue reading Take Time, Create Great Content
When we think “social media”, we generally think about Facebook, Twitter, and maybe Google+. The one social networking site that a lot of businesses are missing from their social media repertoire is LinkedIn. LinkedIn is particularly useful for B2Bs since, well, its primary focus is just that – connecting businesses with other businesses online rather than connecting businesses with consumers (as you would on Facebook or Twitter). Continue reading 5 Tips on How to use LinkedIn for B2Bs
Have you ever wondered how you can truly measure the efforts of your inbound marketing campaign? One of the most effective and powerful tools that online marketers have on hand is a little something called “closed loop reporting”. Closed loop reporting not only allows you to continually build and improve upon your marketing efforts, but it also gives you good, hard numbers that will help you build goals and expectations, and allow you to better decide where you should be allocating your marketing budget to attain the highest return on investment (ROI). Continue reading Why Closed Loop Reporting is Essential for your Business
Gone are the days when content marketing was about newspaper ads, magazine ads and flyers. If you want to make the most of your marketing, then you have to move your content marketing strategy online. You need to set aside those “brick and mortar” outbound marketing techniques and instead focus on inbound marketing methods such as: Continue reading Your Content Marketing 101 Checklist
Here’s your weekly wrap up to make your Friday the 13th less nerve racking.
1. How Even ‘Boring’ Industries Can Create Interesting Content
It’s true, I promise. Continue reading Weekly Wrap Up: July 13
Since the inception of Google, the search engine has continuously been updating and changing their search engine algorithm to meet the needs of internet users worldwide. They have faced and conquered many of the issues that plagued and even destroyed many other search engine providers (anyone remember metacrawler?) and their latest Google Panda search algorithm is no different. Continue reading How to Satisfy Google Panda’s Strict Diet
Inbound marketing, which is oftentimes referred to as online marketing, is all about driving qualified, relevant traffic to your website. The hope is that through the use of a number of inbound marketing tactics that you’ll able to entice visitors to your site, and then turn those visitors into leads, and then nurture those leads to the point that they become customers and perhaps even brand loyalists. Continue reading Inbound Marketing 101: What’s the Big Deal?
“Content is King”. Or so we are regularly told. Google is certainly trying to shift the focus toward quality content, but being a wordsmith doesn’t come naturally to everyone. Marketers in multinational companies right through to an entrepreneur in a start-up need to nail their online copy, but this is sometimes more difficult that it seems. Continue reading The Anti-Journalist’s Guide to Copywriting – 5 Ways to Write Winning Copy Every Time